COCA-COLA SOUTHWEST BEVERAGES UNVEILS THIRD ANNUAL BIG GAME AD
Texas-based Coca-Cola bottler showcases dynamic culture and community support in television ad
DALLAS – February 5, 2024 – For the third consecutive year, Arca Continental Coca-Cola Southwest Beverages (CCSWB) returns to the Big Game. The Dallas-based bottler, one of the largest Coca-Cola bottlers in the U.S., will air the spot across Texas and Oklahoma during America’s most-watched football game on Sunday, Feb. 11.
The 30-second spot promotes CCSWB’s dedication to fostering a vibrant and engaged culture that proudly supports the communities where it operates. Accompanied by original music, the ad captures CCSWB’s values through a playful narrative featuring real merchandisers from the company’s Lubbock-based facility interacting with a bubbly animation.
“As the local bottler for Texas, and parts of Oklahoma, New Mexico and Arkansas, we want people to understand that this is a great company with a vibrant culture and that we are good partners to the communities we serve – from cities as big as Dallas to smaller locations like Sherman or Paris,” says Silvia Martins, vice president of human resources for CCSWB. “The ad truly showcases our culture, illustrating that our company is a special place to work for and partner with.”
The CCSWB ad was developed by Plot Twist Creativity, an independent Dallas-based advertising and marketing agency founded in 2021 by long-time industry veterans with decades of experience. The animation featured in the ad was developed by King and Country, a Los Angeles-based creative studio that specializes in design, animation, visual effects and live action.
About CCSWB
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 8,500 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 97 years. Within its Coca-Cola franchise, Arca Continental serves more than 118 million consumers in Mexico, Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information, visit www.cocacolaswb.com and www.arcacontal.com.
